“Whose silly idea was this” text Colonel Whitticase at 6.30am while sipping a latte waiting for the troops to arrive at the three Swansea Park & Ride depots.
Our mission was to spread the word about The Dragon Hotel to the good people of Swansea so we filled our tanks with mince pies and targeted commuters on their way to work by attacking them while they were half asleep!
We operated in three teams:
- Team 1 – Tara & Justin dubbed themselves ‘Team Misbehave’ and were the first to finish sharing their mince pies (we can’t decide if they were at the busiest park & ride or if they simply ate them all themselves!)
- Team 2 – General Garcia and Beautician Byrony AKA Beauty & the Beast had a splendid time with the help of Scott and team at the Fforestfach Park & Ride despite not many takers for mince pies. They boarded the buses for their campaign which resulted in General Garcia joining the conference call late………………whoops!!!
- Team 3 – Rudolph & Prancer, fortified with lattes along with their mince pies, force-fed their targets by getting them in a head lock as they mounted the buses. It was a pretty effective tactic.
The word was certainly spread and we have a number of new BFFs in all the Park & Rides. Our mission was completed with a few visits to some car dealerships on the way home to spread the Christmas Cheer.
At the time of writing, we are sitting at 4,319 covers for Christmas and hope this campaign will boost our enquiries for those last few spaces remaining. If you’re looking to book somewhere to stay over Christmas give us a call on (0)1792 657 100 and find out what deals we can sort for you.